A fact-check has determined that claims linking polling firm Merlin Strategy and political party Reform UK through a shared office address are inaccurate. While both entities were registered at 83 Victoria Street in London, they used the address at different times.
The evaluation addressed a widely shared online post that alleged a connection between the two organizations. The post claimed: «A 'polling company' pushing a poll claiming Reform is the most trusted on the economy … turns out to be a brand-new company registered at the EXACT same address as Reform UK.» A video attached to the post reinforced this, stating: «What are the chances? Reform has the same address as Merlin Strategy.»
The Timeline
Companies House records reveal no temporal overlap. Reform UK registered its office at 83 Victoria Street from February 2019 until August 2024, when it moved to Millbank Tower. Merlin Strategy registered at the same address as a limited company on August 15, 2025 - months after Reform UK had departed. Merlin Strategy changed its registered address on January 5 this year.
Virtual Office Context
The building at 83 Victoria Street houses Bee Offices Victoria Workspace, a provider offering virtual offices. Businesses can use the address for mail, calls, and faxes without maintaining a physical office presence. Currently, 97 active companies are registered to this address.
Note: This article was created with Artificial Intelligence (AI).
